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ABOUT
Stage
We live, breathe, eat and sleep, 24/7/365, pre-seed and seed stage investing. We’re your go to signal for downstream capital partners.
Vertical
We index towards B2B software, but have a proven process to become experts in any field that allows us to opportunistically invest in outlier verticals. Strong teams with strong information asymmetries, compelling macro-tailwinds, and game-changing technical innovation are our guiding underwriting principles.
Strategy
Founder friendly and flexible capital. We lead and follow. Low volume, high conviction - we only invest in 5-7 deals per year. Post-investment, we’re the full extension of your team across every department.
Region
We’re based in and are #LongLA, but we invest all across the United States and Canada.
PORTFOLIO
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*Sendoso, Verifiable, Marco, ChangeEngine, Payitoff and Aquabyte investments were made at a prior firm
LET’S PARTNER AND FIND THE TRUTH
DON’T JUST TAKE OUR WORD FOR IT
Founder and CEO, Selfbook
Khalid Meniri
"Greg is one of the most connected VCs in LA and is a must have on your cap table. When we first met, I wasn't sure if Selfbook was ready for our Seed round, but Greg took the time to dive in and he quickly understood our complex underlying payments technology and the opportunity that lay ahead of us. He preempted our seed round diligence, committed to us as an angel investor, and then walked us into the front door of every LA VC, one of which, ended up leading our round. I owe it to Greg for truly kick-starting our journey and couldn't be more grateful to have him as my investor, and more importantly, as my friend."
Co-founders, Sendoso
Kris Rudeegraap & Braydan Young
"We first met Greg in-person at our demo day - he came to our booth after and stood out from the rest of the crowd that included over 100+ VCs. He immediately understood our complex underlying business model and was speaking to our vision (and more importantly, how to get there) before we could even explain it to him. His speed in the ensuing due diligence was incredible, but his quickness in building our trust in the relationship was even more impressive. He was the first to commit to our seed round, has been a critical piece of our journey to category leadership, and fast forward to now with over 9-figures in funding across multiple rounds, Greg continues to shine when it comes to investors adding value."
Co-founder and CEO, ChangeEngine
Andrew Higashi
"Before founding ChangeEngine, I was an executive at one of Greg's portfolio companies. When I updated my LinkedIn that I was "working on something new," he proactively reached out. Greg was one of the first VCs to know what was next in my journey. He built a deep understanding of our vision, collaborated on our product build & go-to-market, and led our Seed round during the earliest days while we were pre-product and pre-revenue. I'm grateful for Greg taking an early bet to form the incredible partnership we did. As a founder, it's critical to select the right partner, and I'd work with Greg again in a heartbeat."
Founder and CEO, Verifiable
Nick Macario
“Greg was one of our earliest backers and has been great to work with over the years. He's always willing to help and is easy to work with. He's become a trusted partner that I know I can count on.”
